SPOTLIGHT – HEALTHCARE PROFESSIONAL CREATIVE CAMPAIGN
Driven by an insight into human nature to find new ways of looking at a situation. Or a brief even. Confronting the category and exploring the brand's role within it. Then creating ideas born from the insight and making that leap with the creative concepts to talk to consumers in an intriguing, interesting, relatable way. Resulting in a more consumer friendly approach to this healthcare pitch. Making the healthcare communications more warm and appealing. Encouraging both HCPs and women to want to engage with the brand.
I can’t share the work here but what I can share are all the areas and brands I have worked on as a solo conceptual healthcare copywriter and creative team.
CLINICAL AREAS
Dermatology - Psoriasis, Allergies
Sexual Health - Contraception
Respiratory - RSV, COPD, Lung Cancer
Disease Awareness - Prostate Cancer, Contraceptives
Surgical and Non-Surgical - Rotator Cuff Surgery, Knee Problems
Female Health - LARC, Breast Feeding
Well-Being - Skincare, Sanitiser
Wound Care
T1, T2 Diabetes.
FROM THE FOLIO
Bringing my experience and ability to talk to consumers in an intriguing, interesting, relatable way through my concepts from my consumer background and transferring this to patients and HCPs. Resulting in a more consumer friendly approach to healthcare. Making healthcare communications more understandable, relatable and easier for both HCPs and patients alike to take notice, understand and interact with for the benefit of healthcare and well-being.
